Toulouse. FR.
BRAND & CONCEPT
More than a story of clothes or fashion, Jeanine is above all a family story.
Jeanine is our grandmother. A grandmother from Toulouse, who at the age of 91 has managed to keep all the charm and elegance of the young woman she once was.
An ambitious woman who always believed in us, she mended our clothes every time we damaged them from playing football or tennis in the garden. She gave us the desire to create streetwear clothing that is worked but comfortable to allow everyone to achieve their dreams in the best conditions.
That's how, as a family, we embarked on this beautiful tribute to our grandmother.
Jeanine is our grandmother. A grandmother from Toulouse, who at the age of 91 has managed to keep all the charm and elegance of the young woman she once was.
An ambitious woman who always believed in us, she mended our clothes every time we damaged them from playing football or tennis in the garden. She gave us the desire to create streetwear clothing that is worked but comfortable to allow everyone to achieve their dreams in the best conditions.
That's how, as a family, we embarked on this beautiful tribute to our grandmother.
My collaboration with this brand focused on creating 3D visuals for their communication. I designed immersive renderings intended to tease their future collections and events, including their pop-ups in the heart of the Pink City, in order to captivate their audience and reinforce their innovative image.
Logo and graphic charter by @Goz Studio
3D @Doke
