Alouettes de Montréal
Multi-Venue GFX / Ae Template GFX / On-Field Performance Identity / Apparel Branding / 360° Franchise Rebrand
As part of a personal creative exploration for the Montreal Alouettes franchise, I developed a comprehensive visual identity overhaul focused on the
in-venue experience.
in-venue experience.
This 360° project covers the design and motion of the entire stadium takeover, including giant screens and LED ribbon boards, as well as branding extensions for merchandise and large-format signage. The goal was to elevate the club's visual narrative through high-energy motion design,
ensuring a seamless and immersive atmosphere that drives fan engagement across every touchpoint of the game-day experience.
ensuring a seamless and immersive atmosphere that drives fan engagement across every touchpoint of the game-day experience.
Project Stats
62 Compositions / 3983 Keyframes / 3960 Expression Lines
18 Screens Delivered
Part 01 - Branding // Part 02 - Animation
Home Uniform & Helmet design
T-shirt Design
Gloves & Scarf Design
Varsity Jacket Design
Stickers
Logo Loop - Screen
Player - All Preview
Player - Template All Screens
Transition - Screen
Touchdown - All Preview
Make noise - Preview
Outdoor preview Indoor studio rendering for optimal LED visibility
Logo Loop - Preview
Outdoor preview Indoor studio rendering for optimal LED visibility
Still Frames
